Ellina Shinnick

Ellina Shinnick is Chief Marketing Officer for HUB International and serves as a member of the Executive Management Team. Shinnick oversees a global marketing organization responsible for global brand initiatives, local field strategies, performance marketing, strategic partner programs and corporate communications.

Shinnick joined HUB in 2015 and since then has built HUB’s Marketing Center of Excellence, growing the organization from 12 employees to more than 100. She has been instrumental in helping to advance HUB along its digital journey, investing in the latest marketing technology and skillsets that enable HUB to connect with and serve its ever-changing client base. Additionally, Shinnick has led the brand strategy of HUB, overseeing the design and launch of multiple brand refreshes, as well as the launch of HUB’s newest brand - VIU by HUB.

Shinnick received her B.A. from the University of New Mexico and her MBA from The Ohio State University Fisher College of Business. She has spoken nationally on marketing innovation and strategy to help drive new business revenue, engage customers and employees. Shinnick is the Founding member of Chief’s Chicago chapter, a member of the ANA CMO Council and a member of CMO Huddles.

Shinnick lives with her husband and two daughters in downtown Chicago.